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ACSI: Customer Satisfaction With PCs Rebounds as Tablets Improve

But U.S.-based appliance manufacturers lag behind Asian, European companies

American Customer Satisfaction Index ACSI
Mon, 10/03/2016 - 14:59
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(ASCI: Ann Arbor, MI) -- Customer satisfaction with personal computers halts a three-year slide, according to new data from the American Customer Satisfaction Index (ACSI). The ACSI Household Appliance and Electronics Report 2016 includes desktops, laptops, and tablet computers, as well as household appliances, televisions, and computer software.

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PCs gain 1.3 percent to 78 on ACSI’s 100-point scale. Tablets improve by 4 percent to 78, reclaiming a slight edge over laptops, which rise 3 percent to 77. Desktop computers maintain the highest score of 81.

“In an increasingly mobile world, smartphones are the biggest threat to PC sales, and tablets have not been the long-term panacea the PC industry was hoping for,” says Claes Fornell, ACSI chairman and founder. “Interestingly, the two companies that lead in smartphone satisfaction also lead the PC industry, although they have very different strategies regarding the future of tablets. Apple is targeting business customers on the go with laptop-like features for its iPad, while Samsung tablets occupy their own space as devices for entertainment and browsing—not laptop replacements.”

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