Day in, day out, business leaders are reminded that digital disruption is coming for their customers, for their talent, and for their bottom lines. CEOs of traditional companies consistently rate digital upstarts disrupting their business models as their No. 1 concern.

And it’s no wonder. We’re all familiar with the stories of leaner, more responsive business models, created through innovation, leading to the demise of more established companies. Kodak, Blockbuster, Borders—their stories have been told and retold as a warning to complacent business leaders. Very few sectors have been immune to digital disruption; it’s been felt in everything from financial services, to transport, travel, hotels, business services, and retail.

With all this in mind, business leaders could be forgiven for thinking there’s an existential threat lurking around every corner, and a tech-savvy millennial dreaming up a new way to cannibalize their profits. But is it really so cut and dried? Is every business and sector doomed to disruption? Which sectors are most susceptible? And what can businesses to do in the face of such disruption?

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