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Where’s My Hoverboard?

Real-world product innovation requires more than fancy camera angles

Tim Lozier
Tue, 11/03/2015 - 12:20
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We recently passed a milestone moment in the hearts and minds of fantasy fan boys like myself. October 21, 2015, marked the day that Marty McFly and Dr. Emmett Brown traveled back to the future in the highly successful sequel, Back to the Future II.

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When we took our first glimpse into the future, we saw innovations in technology, automation, and small-town charm with big-time gadgetry. We saw flying cars, the Cubs winning the World Series, Jaws 19, and yes, a stylish pink hoverboard. We all wanted one—who wouldn’t?

Well, we’ve all waited 30 years and, unless we see a major change, it doesn’t look like I’ll have my hoverboard anytime soon. Why?

 …

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