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A Tale of Two Retailers

Trust lost, trust earned

Dianna Booher
Mon, 04/27/2015 - 10:55
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Leaders who empower their team members get better results. They make faster decisions, have the ability to act, and create dramatically better experiences for customers. Read on to learn how you can empower your teams.

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“Happy families are all alike; each unhappy family is unhappy in its own way,” observed the Russian philosopher and novelist Leo Tolstoy. The same might be said of large retailers. Successful retailers operate on the same principles to achieve happy customers. Struggling retailers fail for different reasons.

Recently, I had to replace two major household items in the same week: a clothes washer and a TV console. The experience at Retailer A to buy the washer proved a disaster. For starters, we asked the salesperson several questions before making our final decision:
1. Is the advertised in-store sale price the same as the online price?
2. Can we get next-day delivery?
3. Are both colors available now?
4. Are the “pedestal” drawers deep enough to store typical detergent containers? She answered yes to all four questions.

 …

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Comments

Submitted by ryu24 on Sun, 05/10/2015 - 01:49

The reason for the

The reason for the unhappiness and the happiness is always different as i believe. The retailers must be noticed and managed for this to retain the trust.

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