What’s the difference between a customer experience life-cycle map and a customer journey map?

I thought it was worthwhile to clarify because the difference is in the details—literally.

The customer experience life-cycle map

The life-cycle map shows the phases of the customer’s relationship with your company. It’s high level and is good for understanding the overall relationship the customer has with the organization, from before he or she is even considered a customer through when that person is no longer a customer. It typically includes these stages: Need, Awareness, Consideration, Selection/Purchase, Experience, Loyalty, Advocacy, Engagement, Raving Fans, and, unfortunately, Exit. The life-cycle map is not necessarily linear and often circles back on itself.

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