A new strategy requires that some conclusions be made about the old one. The old strategy must be reframed as a choice between at least two mutually exclusive choices, from which some initial possibilities can be considered through focused, facilitated brainstorming.

(Side rant to all the creativity “experts” out there poo-pooing brainstorming: Go pound sand. Brainstorming works very well with proper focus and facilitation. Creativity thrives under intelligent constraints.)

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