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Blending Strategy and Tactics to Stay on Track

Don’t bounce between working on daily tactical chores and a long-range strategy

Jamie Flinchbaugh
Mon, 07/29/2013 - 09:22
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You might be in an organization that is all about the tactical. It’s a “what’s next?”, action-oriented, go-go-go culture. There are certainly benefits to this kind of environment. Inaction is avoided, and things get done. Your organization is generally pretty focused and performance-oriented. However, it comes at a price.

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Heads-down focus means heads-down, which means you’re not looking up to see where you’re going. You don’t reflect on where you’ve been or how you got there. You don’t think about the vision of where you want to go and how to get there; you just plow ahead. If you’re headed in the wrong direction, you’ll find out sooner or later, but usually later.

The tactical will squeeze out the strategic nearly every time. Some organizations, particularly the larger ones, try to overcome this with dedicated resources focused on the more strategic efforts. Unless those strategies can be executed in isolation, though, they still won’t accomplish their goals. So the question becomes, how can you get the strategically important tasks done in an environment that lives and breathes the tactical?

One method: Convert the strategic into the tactical.

 …

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Comments

Submitted by umberto mario tunesi on Sat, 08/03/2013 - 21:07

Brazil carnival

Why should I expand into Brazil? Is that strategy or tactics? If I choose to expand into Brazil to save my budget it's tactics, so I don't need to ask any customer of mine what he's doing there: I'll set my weapons up and march on. Strategy means saving my budget, tactics is a tool to the rescue, it can be a wooden raft or a super-modern life-boat. One more point, that is, planning: strategic planning is long term planning, tactical planning - being short term planning - can be adjusted almost daily. Thank you.

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