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‘American-Made’ Quality Still Seen as Inferior

But ‘American-made’ doesn’t automatically mean Detroit

Cars.com
Mon, 08/13/2012 - 12:18
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(Cars.com: Chicago) -- The Detroit Three build plenty of high-quality cars. Buick, Ford, and Lincoln scored above average in the latest Vehicle Dependability Study from J. D. Power and Associates, and Cadillac ranked third in the study’s rankings. J. D. Power’s three-month Initial Quality Study had Cadillac, GMC, Chrysler’s Ram trucks, and Chevrolet ranking above average. But a recently released poll from Harris Interactive says car owners still view American-made cars as inferior to imported vehicles.

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Of 2,634 U.S. adults polled, 35 percent said they find the quality of such vehicles inferior to those of imported cars, outpacing the 24 percent who said they find import brands inferior to domestics. However, a larger chunk (42%) deemed quality about the same.

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