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Social Business by Design

Transformative social media strategies for the connected company

Jossey-Bass
Wed, 06/06/2012 - 11:09
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(Jossey-Bass: San Francisco) -- Social Business by Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim (Jossey-Bass, 2012),  is the definitive management book on how to rethink the modern organization in the social media era. Based on extensive research and work through the Dachis Group, thought leaders Hinchcliffe and Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.

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