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Grow Globally

Opportunities for Your Middle-Market Company Around the World

Wiley
Fri, 01/13/2012 - 12:54
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(Wiley: Hoboken, NJ) -- With less than 50 percent of middle market U.S. companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally: Opportunities for Your Middle-Market Company Around the World, by Mona Pearl (Wiley, 2011) guides executives in crafting an actionable global strategy that will not only stand the test of change but will also be on target, on budget, and on time.

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Grow Globally:
• Reveals how to anticipate change in global decision making and execution
• Explores how to identify trends and respond to differences between internal corporate culture and the target culture
• Includes case studies, checklists, process visuals, and resources, plus a website that hosts online tools and materials

 …

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