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Japan Improves While Detroit Stalls

Aggregate ACSI growth too weak to bolster increase in consumer spending

American Customer Satisfaction Index ACSI
Mon, 08/15/2011 - 12:33
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(ACSI: Ann Arbor) -- A customer satisfaction resurgence for international car makers puts Detroit’s fledgling recovery in jeopardy, according to a report released today by the American Customer Satisfaction Index (ACSI).  The report covers customer satisfaction with an array of nameplates offered by domestic and foreign automobile manufacturers. It also includes an update of the national ACSI.

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ACSI and the National Economy: No Lift in Consumer Demand

Second quarter results for the aggregate national ACSI, calibrated for all companies measured in the past 12 months, reveal marginal improvement compared to the first quarter, gaining 0.1 percent to a score of 75.7 on ACSI’s 0-100 scale—not enough to make a dent in consumer spending or spur economic growth.

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