(AMA: New York) -- To thrive and excel in the business world, you should seek to attain the knowledge and skills needed to move beyond effectiveness to greatness. The crucial challenge of our world today is this: to find your voice and inspire others to find theirs.

In The 8th Habit: From Effectiveness to Greatness (Free Press, 2004), Stephen R. Covey has responded to this need by exploring a third dimension of the principles he advocates in the best-selling The 7 Habits of Highly Effective People (Free Press, 1990).

The goal of this 8th Habit webcast is to show executive leaders how to find their own voices, thereby learning to inspire and empower their employees to move toward superior performance.

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