(Business901: Fort Wayne, IN) -- Released as an e-book, Lean Marketing House, by Joe Dager (Business901, 2010) is now available for downloading.

“When you first hear the terms ‘lean’ and ‘value stream,’ most of us think about manufacturing processes and waste,” says Dager. “Putting the word ‘marketing’ behind both of them is neither creative nor effective. But the future of marketing may be closely related more to these terms than you may first think. Whether marketing meets lean under this name or another, it will be close to the lean methodologies developed in software primarily under the agile connotation.

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