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Viscosity, elasticity, and how materials flow when subject to a force is the subject of rheology, and the measurements can tell a lot about a complicated material such as a gel. Is it more like a liquid or a solid? By how much and under what conditions? The popular toy Silly Putty is a classic example of complex viscoelasticity, bouncing better than a rubber ball under a sharp, sudden force but slumping into a puddle when left alone.
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