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ACSI: Detroit Overtakes Japan and Korea for the First Time in a Decade

Satisfaction holding steady despite overall industry decline

American Customer Satisfaction Index ACSI
Tue, 08/17/2010 - 05:30
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(ACSI: Ann Arbor, MI) -- Customer satisfaction with domestic automobiles has shown resilience despite an overall decline for the industry, according to a report released Aug. 17 by the American Customer Satisfaction Index (ACSI). Automobile satisfaction dipped 2.4 percent from an all-time industry high to a score of 82 on ACSI’s zero-to-100 scale, but Ford and General Motors are holding steady, and their Lincoln-Mercury and Buick nameplates have taken the lead for the first time ever. Chrysler, however, continues to underperform, with two of its three divisions at the bottom.

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