IMTS 2026 opens at Chicago’s McCormick Place this year on Sept. 14. Visitors are already planning which booths to put on their schedules. The companies that reach them before they board their flight to Chicago will have a significant edge over those vying for walk-up traffic on the show floor.

Quality Digest reaches the engineers, metrologists, and quality managers who attend IMTS. Here’s how to use our e-blast placements to make sure they visit your booth.

One message. One action.

The most common e-blast mistake is trying to say too much. A busy quality engineer scanning her inbox won’t read three paragraphs about your product line. She’ll read a subject line, glance at a headline, and either click or delete.

Structure every pre-show e-blast around a single offer and a single call to action:

Subject line: Lead with the show and a specific benefit, not your booth number.

Headline: Name the problem you solve, not the product you sell. Buyers respond to recognition, not specs.

Body copy: Use two or three sentences maximum. What will they see? Why should they make time?

CTA: Your goal should be one button, one destination. “Book a demo” or “Add us to your show planner”—never both.

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