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Roy Swift

Standards

Credentials, Competencies, Careers

Creating a competency-based U.S. credentialing system

Published: Tuesday, October 10, 2017 - 12:02

Certificates, certifications, badges, and licenses: What are they worth to the workforce? The last decade has seen huge growth in the number and variety of credentials, and this explosion has fueled a great deal of confusion among students, workers, job seekers, employers, and others.

Job seekers can’t tell which credentials will help them earn and demonstrate their competencies, and obtain employment. Employers can’t identify the credentials that will ensure that employees know what a piece of paper says they know.

As more jobs require applicants to have training, education, or experience beyond a high school diploma, industry-based credentials have become a growing part of a competent workforce, providing new opportunities for job seekers and employers. But with less than 10 percent of the more than 4,000 personnel certification bodies active in the United States accredited by a third party, there is no common definition of quality or market value, varying levels of confidence, and little consistency across industry sectors.

Even as the economy rebounds and unemployment drops, the United States faces a skills gap. According to the Bureau of Labor Statistics, there are 5.5 million job openings, and yet, 7.8 million individuals remain unemployed. This gap stems from a mismatch: Many of today’s job seekers don’t have the competencies that industry is seeking for today’s high-skill manufacturing, technology, and service jobs. A September 2014 survey by the Business Roundtable found that 52 percent of member CEOs considered the skills gap to be either “problematic” or “very problematic.” What’s even more alarming is that only 3 percent viewed the issue as “not a problem” at all.

At the same time, business leaders have doubts that U.S. higher education institutions are graduating students who meet their particular businesses’ needs. A 2014 Gallup poll revealed that only 11 percent of business leaders strongly agree that graduates have the necessary skills and competencies to succeed in the workplace. That’s in stark contrast to another recent survey, conducted by Inside Higher Ed in conjunction with Gallup, indicating that 96 percent of academic officers believe that they’re effectively preparing students for success in the workplace.

We can do better, and Workcred is here to help.

Formed in 2014 as an affiliate of the American National Standards Institute (ANSI), Workcred’s mission is to strengthen workforce quality by improving the credentialing system, ensuring its ongoing relevance, and preparing employers, workers, educators, and governments to use it effectively.

Through research, consulting, and educational focus groups, Workcred is working with industry, government, and training/education partners to improve the quality, effectiveness, and market value of credentials. Among other activities, we have been working closely with these groups to assess workforce needs, develop or revise credentials, create career pathways, and create better alignment between education/training, credentialing, and industry needs.

Workcred is also involved in a groundbreaking technology initiative to create a web-based credential registry that will enable job seekers, students, workers, and employers to search for and compare credentials, just as you use travel apps to compare flights, rental cars, and hotels. The registry will include all kinds of credentials, including educational degrees (AA, BA, BS, and MA degrees), certificates, industry certifications, occupational licenses, and micro-credentials.

Momentum and support for the registry are building fast. A new nonprofit organization, Credential Engine, has been established to scale up the registry from its pilot phase and sustain its operation for the long term. Dozens of higher education institutions, credentialing organizations, and quality assurance (QA) entities are involved as registry participants that provide information about their credentials or QA processes to the registry, and more are signing on every day. By all indications, the registry is paving the way of the future credentialing ecosystem.

Call to action: the road ahead

Workforce development is a shifting, growing landscape that needs an ongoing, systematic approach. It’s a vast field of inquiry, and there is a lot of opportunity to make a strategic difference. Achieving a coherent and navigable competency-based credentialing system is no simple matter, but it is within our reach. Like any worthwhile endeavor, it will require strategic partnerships and close collaboration between stakeholders—the business community; credentialing organizations; federal, state, and local governments; educational institutions; philanthropic associations, and more.

Workcred invites organizations involved or affected by credentialing to join the call to action. If your organization is interested in teaming up with Workcred on research or collaborative activities focused on improving the U.S. credentialing system to improve talent supply-chain management, or can benefit from Workcred’s expertise, contact us at info@workcred.org.

Visit Workcred for more information.

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About The Author

Roy Swift’s picture

Roy Swift

Roy Swift is the executive director of Workcred and previously served as the chief workforce development officer and senior director of personnel credentialing accreditation programs at the American National Standards Institute (ANSI). He recently chaired an international working group within the International Accreditation Forum (IAF) to recognize personnel certifications among member countries through the development of multilateral recognition arrangements. Swift is also active on working groups related to personnel credentialing in the International Organizational for Standardization (ISO) in Geneva, Switzerland, and is a guest lecturer on credentialing at the University of Geneva.