Know who invented the first digital camera? It was Kodak—or more accurately, an engineer at the historic camera company who conceived the technology and built a prototype in 1975. But corporate leadership had no interest in pursuing the idea, given the company’s dominant position in the market for film cameras.

During the next two decades, that narrow view would prevent Kodak from adapting to shifting consumer tastes, and its core products and brand went the way of the dodo.

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