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New ‘Age of Uncertainty’ as Industries Look Ahead to 2012

Booz & Co. predicts price wars, dwindling profit pools, and technology-driven disruption

Strategy
Wed, 12/14/2011 - 13:02
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(Booz & Co.: New York) -- For business next year, the only sure thing is uncertainty, according to Booz & Co. in a recent advisory to its clients. The consulting firm’s annual “Industry Perspectives” predicts that industries in 2012 will face challenges ranging from price wars to the evaporation of profit pools to technology-driven disruption. For executives, the best advice is to focus sharply on the capabilities they must have to win in this shaky environment.

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