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Mailers Get New Platform

Quality Digest
Mon, 02/26/2007 - 22:00
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Pitney Bowes’ Group 1 Software recently announced the availability of Address Quality Hub, an address-cleansing software platform.

In August 2007, the U.S. Postal Service will begin enforcing stricter regulations regarding postage discounts created to minimize mail that is undeliverable as addressed. Compatible with Group 1’s Finalist CASS and CODE-1 Plus software, Address Quality Hub is expected to maximize postal discounts and improve mail deliverability for users of both programs.

“It has been estimated that the new CASS requirement will cause ZIP+4 coding rates to drop approximately two percent,” says Christopher Baker, Group 1 Software’s president. “The implications of this drop in discount-eligible mail, combined with increased postage rates, are huge, especially for large-volume mailers, potentially hundreds of thousands of dollars per year.”

Address Quality Hub’s Coding Uplift Module is claimed to cleanse up to 35 percent of address records that CASS processing previously would have rejected. More records mean less undeliverable-as-addressed mail and higher postal discounts.

 …

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