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Gartner Identifies Organizational Implications of the Rise of Mobile Devices

Mobile advertising will outnumber PC advertising projects 4 to 1 by 2015

Gartner
Tue, 06/12/2012 - 10:55
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Chief information officers and IT leaders must address three key implications of the “post-PC” era, as workforces and consumers increasingly access IT applications and content through mobile devices, according to Gartner Inc., an information technology research and advisory company.

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“The release of the iPhone five years ago marked a shift toward a mobile-dominated future,” says David Mitchell Smith, research vice president and Gartner Fellow. “With phones and tablets becoming a platform for the delivery of applications and information, and not simply a communications tool, the era of running applications solely on desktop and notebook PCs is rapidly being superseded by a fast-moving, diverse era of ecosystems that span consumer electronics, business computing, fixed-location clients, and mobile clients.”

Gartner analysts identify three key implications of this shift and offer advice to help IT leaders and application development professionals prepare.

IT organizations must rapidly evolve mobile applications and interfaces to meet sharp increases in demand across B2B, B2E, and B2C channels

 …

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