(American Management Association: New York) -- The American Management Association (AMA) has announced three half-hour webcasts for improving communication within companies. The webcasts are free and presented by business communications experts.

Empower Your Employees and Customers

Feb. 2, Noon–1 p.m. EST, Presenter: Josh Bernoff, co-author, Groundswell (Harvard Business School Press, 2008)

This program focuses on empowering your employees to solve customer problems using the same social media tools that customers are using to go public and viral with their comments and complaints.
• The four-step IDEA process for turning customer service into a marketing tool
• Strategies and systems for managing fans, supporting their innovation, helping them collaborate, and keeping them safe

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