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Ford Motor Co. Tops Latest Brand Loyalty Ratings From Experian Automotive

Six Ford vehicles among industry's top 10 for having highest customer brand
loyalty.

Experian Automotive
Tue, 10/13/2009 - 10:10
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(Experian Automotive: Schaumburg, IL) -- Ford Motor Co. vehicles accounted for six of the top 10 vehicles for customer brand loyalty, according to recent industry analyses from Experian Automotive.

Ford Fusion, Ford Edge, and Ford Five-Hundred owners showed the industry's highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4 percent, 57.9 percent, and 56 percent of the time, respectively. The Ford Freestyle (51.9 percent) was fifth, the Ford Escape (49.4 percent) was seventh, and the Ford Focus (47.57 percent) came in ninth.

"Ford had an outstanding performance for brand loyalty in the second quarter of 2009," says Jeff Anderson, director of consulting and analytics for Experian Automotive. "With six of the top 10 vehicles for customer brand loyalty, Ford is showing that its products are passing the most important test: turning happy customers into repeat buyers."

 …

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