(Wiley: Hoboken, NJ) -- Current management methods have not kept pace with the economic shift from mass production to mass customization, and there is a major disconnect between what employees are expected to deliver and the behaviors management encourages by unconsciously relying on practices that stifle creativity and discourage employee autonomy. John M. Bernard challenges current management practices and rewrites the rules of leadership in Business at the Speed of Now: Fire Up Your People, Thrill Your Customers, and Crush Your Competition (Wiley, 2011).

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