(John Wiley & Sons Inc.: Hoboken, NJ) -- The Age of Innovation is here. Without a culture of innovation, you will not stay on top for long. And when you throw the stalled economy into the mix, the bright ideas of your employees may be all that stands between your company and disaster, say Cyndi Laurin and Craig Morningstar, authors of The Rudolph Factor: Finding the Bright Lights That Drive Innovation in Your Business (John Wiley & Sons Inc., 2009).

How do you infuse this magic ingredient—innovation—into your culture? The Rudolph Factor answers that question. Along the way it tells the story of The Boeing Co., one of America's oldest and best aircraft manufacturers, zeroing in on its C-17 Progam's spectacular turnaround at the edge of collapse. They share lessons Boeing learned about innovation—lessons that can be applied and replicated in any business.

Here are just a few of the book's insights on creating a culture of (Rudolph-friendly) innovation at your company:

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