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Structured Innovation: Online Marketing

Reducing dependence on distributors without losing sales

Akhilesh Gulati
Mon, 05/06/2013 - 12:09
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Editor’s note: This article continues the series exploring structured innovation using the TRIZ methodology, a problem-solving, analysis, and forecasting tool derived from studying patterns of invention found in global patent data.

T

he monthly innovation meeting commenced with Joyce, one of the council members and an executive in the insurance industry, reporting that her team was excited about the TRIZ solution the group had suggested to deal with the increase in claims processing.

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