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Kevin Meyer
Published: Monday, May 13, 2013 - 11:28 I n my past life as president of a medical device company, I had two reliable leading indicators of a potential customer relationship. Basically, one was if the customers demanded automatic annual price decreases, and the other was if their payment terms were greater than net-30. Those few customers who offered to pay faster would become strong partners because they knew supplier financial stability is in their best interest. Those who tried to insist on longer terms just considered suppliers a necessary evil. The correlation was nearly perfect. Luckily, my company supplied unique components, so we also had leverage. Upon receipt of a request for long terms, I’d fire back a letter saying that in my book the oft-forgotten “respect for people” pillar of lean also applies to suppliers (and customers, for that matter), and trying to turn a relatively small supplier into a bank for a Fortune 50 was an affront to a productive relationship. Our terms would remain net-30 or less, or we wouldn’t take the order. Occasionally I received more push-back. A very large multinational, coincidentally in the news lately for “discovering” lean (in 2012) and moving its appliance manufacturing back to the United States, asked for net-120. Sorry. Still net-30, even to you. So imagine what went through my mind when The Wall Street Journal reported last week how many companies, like Procter & Gamble, are pushing to lengthen terms even further: “Procter & Gamble is planning to add weeks to the amount of time it takes to pay its suppliers, a shift that could free up as much as $2 billion in cash for the consumer products giant. P&G could use that cash to fund investments in new factories overseas or to help pay for stock buybacks.” Obviously there’s another party to that transaction. “That added flexibility, however, will come at the expense of the companies that supply P&G with materials or services,” the article continues. “The suppliers will have to tie up more of their own cash in receivables or eat the interest costs charged by banks to bridge the gap until P&G pays its bills.” Yep, that’s partnership. Turn your much smaller suppliers into a bank. And sure, it could “free up” $2 billion in cash for the large customer, but obviously that reduces by $2 billion the cash those smaller suppliers have to develop new processes and technologies. So who really loses in the end? “The moves are creating ripple effects. Companies that hold on to cash longer create deficits at suppliers that have to find financing, raise prices, or squeeze other firms along the supply chain. Smaller companies with little bargaining power and less access to credit ultimately could see their costs rise, pinching funds that could otherwise be spent on hiring or investments. And speaking of banks, the article also states that “to help suppliers deal with the changes, P&G is working with banks that will offer to advance cash to suppliers after 15 days for a fee, some of the people said.” Wait... so not only are they sucking cash out of suppliers so they can’t invest in the innovations that presumably their customers—and end customers—will want later, they also are adding to overall supply-chain cost by giving banks a piece of the pie. I bet some of these companies even have the gall to call themselves “lean.” I was stewing over this when Bill Conerly wrote a fantastic rebuttal to this nonsense in Forbes. If I were the CFO of P&G, I’d feel pretty ashamed, or just plain stupid, after reading it. Not that most CFOs understand the real world in any case. “Procter & Gamble is about to lose money, thanks to CFO hubris,” says Conerly. “It won’t be the only large corporation, however, to get caught up in false economy. The Wall Street Journal reported that P&G will extend its payment terms to suppliers. This sounds like normal corporate practice, and it is. But normal is not always good.” Conerly then digs in: “I understand working capital management, but many of these corporations don’t understand,” he says. “P&G has an AA credit rating on its bonds. It can probably float 60-day commercial paper for 0.10 percent. Small companies with bank lines are often borrowing at 3.5 percent to 4.5 percent interest. Many small businesses, though, are not eligible for bank lines. They may use finance companies to factor receivables, or even the owner’s credit card. So 4.0 percent is very conservative as an estimate of borrowing cost for small business. “Let’s say that the small business sells the large corporation $100,000 of materials. Instead of paying in 10 days, the corporation demands 75-day terms. OK, those extra 65 days save the corporation $8. (60/365 times 0.10% times $100,000). What does it cost the small business to let the payment wait an extra 65 days? $329. (60/365 times 4.0% times $100,000). So the big fish saves $8, costing the small fish $329.” Yep, that’s partnership. Have I said that before? But here’s the kicker: The stated reason for this nonsense is to “free up cash.” Is sticking it to the suppliers really the best way? “The idea mentioned in the article was to ‘free up cash,’ but cash is readily available from cheaper sources,” says Conerly. “Perhaps Wall Street would rather see ‘accounts payable’ on the balance sheet than ‘commercial paper outstanding.’ After the recent financial crisis, one can get nervous about commercial paper becoming unavailable. However, any company dependent on its suppliers needs to also worry about the suppliers’ credit being jerked away. History is full of examples of small businesses losing access to credit, to the detriment of their customers.” Conerly then reaches a conclusion that the truly lean company will understand: “The focus of both parties to each supply agreement should be how to provide better products at lower cost,” he says. “When one party gets too focused on getting the better side of the bargain, then the joint effort is less likely to succeed. If one of the parties in a transaction has to borrow, it should be the party with the cheaper debt cost.” Amen. So next time a customer asks you for long payment terms, perhaps you should just ask why its financial situation is so difficult that it wants to use a much smaller supplier as a bank, risking your financial solvency, not to mention your investment in new and improved processes, instead of tapping a much cheaper line of credit. This article first appeared in the Evolving Excellence blog on April 25, 2013. Quality Digest does not charge readers for its content. We believe that industry news is important for you to do your job, and Quality Digest supports businesses of all types. However, someone has to pay for this content. And that’s where advertising comes in. Most people consider ads a nuisance, but they do serve a useful function besides allowing media companies to stay afloat. They keep you aware of new products and services relevant to your industry. All ads in Quality Digest apply directly to products and services that most of our readers need. You won’t see automobile or health supplement ads. So please consider turning off your ad blocker for our site. Thanks, Kevin Meyer has more than 25 years of executive leadership experience, primarily in the medical device industry, and has been active in lean manufacturing for more than 20 years serving as director and manager in operations and advanced engineering, and as CEO of a medical device manufacturing company. He consults and speaks at lean events; operates the online knowledgebase, Lean CEO, and the lean training portal, Lean Presentations; and is a partner in GembaAcademy.com, which provides lean training to more than 5,000 companies. Meyer is co-author of Evolving Excellence–Thoughts on Lean Enterprise Leadership (iUniverse Inc., 2007) and writes weekly on a blog of the same name.Net Nonsense
Yep, that’s partnership: Turn your much smaller suppliers into a bank
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Kevin Meyer
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Comments
Customer evaluation & selection
Hi, Mr. Meyer: are you going to tell ISO people to add this clause to the next edition of ISO 9001? Because more and more companies realistically do it: often, it's better to lose a customer or a supplier, than keeping him, at a high cost.
Excellent article!
Thanks for sharing - I wish more companies saw the benefits in paying quickly, both from a monetary and a relationship building perspective.
2-10-net 30