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3 Ways to Unlock Your Organization’s Hidden Potential

How to tap your innovation pipeline when your organization is tapped out

Vitaly Gariev / Unsplash

Rebecca Okamoto
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Evoke Strategy

Fri, 05/01/2026 - 12:02
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Stress. Uncertainty. Unrealistic deadlines. Unreasonable goals. You know what they are: the enemy of teamwork, creativity, and innovation. They’re also inescapable.

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This leaves today’s leaders in an unenviable position: how to build the capability to achieve business goals while dealing with massive uncertainty.

But what if? What if you could grow skills, build resilient teams, and accelerate innovative thinking even though there’s no time, few resources, and high instability?

You can, because every organization has an untapped innovation engine hiding in plain sight: the lost Einsteins.

Your lost Einsteins are super-smart people with game-changing concepts that no one understands. They struggle to explain the strategic value, and because of that, their ideas and potential aren’t seen, heard, recognized, or commercialized.

You know them: the brainy R&D researcher with the meticulous spreadsheets and multivariate testing results. The sharp analyst whose English skills make them hard to understand. The operations leader who didn’t learn to read the room and got a couple of eye rolls at the last C-suite update. Or even the introvert you’ve been ignoring because they never speak up.

How much potential are we talking about?

Consider that for the past 10 years, the annual Gallup worldwide engagement survey has been reporting that 64–70% of organizations are disengaged. Over time that percentage hasn’t budged much, averaging 67%.

Let’s put this into context. If 67% of the players on a professional soccer team were disengaged, that would mean seven or eight of them out of the 11 on the team aren’t playing to win. In fact, one or two of them would be actively disengaged—as in fighting with their teammates, sabotaging the play, or even helping the competition. Would this be acceptable, especially if the team wanted to be a championship contender?

And yet corporations routinely battle for market share or scrape for a few margin points with more than half of their workforce disinterested or even undermining the company’s goals.

What if you could tap into that missing capability? And what if the solution didn’t sacrifice short-term results, require a major culture reset, or take years of investment?

The hidden innovation engine hiding in plain sight

You know what makes your lost Einsteins so valuable? They’re already on your team and want to be more engaged. They have great ideas that are going unrecognized. You just need a better way to maximize their capability.

But don’t overlook them for too long. What makes them valuable to you makes them invaluable to your competition.

Here are three ways you can tap into your lost Einsteins’ potential.

Invest in executive clarity skills for managers presenting to senior stakeholders

Your smart managers are excellent at problem solving, running projects, and directing day-to-day activities. That’s perfect for interacting with their functional colleagues, but not for communicating with time-pressed senior leadership or influencing businesswide agendas.

Without executive clarity skills, some of your best leaders are getting tuned out, uninvited to meetings, or hearing “no” to groundbreaking ideas.

Don’t just hand them a presentation template. Give them skills to:
• Explain the strategic and commercial value of breakthrough ideas.
• Read executive audiences and create messages that resonate with time-pressed executives.
• Identify, define, and pitch the big picture.
• Pinpoint the strategic barriers to “yes” and shift mindsets.
• Navigate the executive alignment minefield and influence up.

Clarity skills aren’t about speaking better. They’re about being better understood.

Improve executive presence

First impressions really matter. Research shows that first impressions can be made in a blink of an eye, by the pitch of your voice, or even by how you say the word hello.

Don’t just think about what your leaders are saying. Help them with how they’re communicating. For example, offer training on:
• Concise, engaging introductions to create a powerful first impression
• Executive intonation so they sound more confident
• Introducing topics and avoiding hedge words that can damage credibility

Enable introverts and quiet leaders to speak up more

Speaking up is a critical skill to get breakthrough concepts recognized for their strategic importance. That’s because the more outside the box an idea is, the more times speakers will hear “no,” be interrupted, or provoke a, “Here’s why you’re wrong” response.

Here’s the thing about lost Einsteins—they already struggle with speaking up. Drowning out their ideas makes it worse. Instead, try techniques like: 
• Rotating meeting leadership to equalize the opportunity to build and demonstrate skills like priority-setting and conflict management
• Actively moderating meetings to prevent or reduce interruptions
• Adopting an amplification strategy: When a quiet team member, like an introvert or a new or junior member, makes a point, another team member repeats their point and credits them. Amplification helps counteract interruptions or crediting the wrong source.

Lost Einsteins are your organization’s unrealized innovation engine

Your lost Einsteins can accelerate innovation and unlock value even when there’s little time, shrinking budgets, and mounting uncertainty.

You know who they are. And now you know how to develop them and tap into your business’s extra gear.

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