(AIA: Ann Arbor, MI) -- AIA, the global industry trade group for vision and imaging companies, recently unveiled its vision for the future—a new brand identity emphasizing AIA’s commitment to advancing vision and imaging technology worldwide. The new brand identity premiered at the 20th Annual AIA Business Conference in Orlando, Florida, on Jan. 18, 2012. The organization is changing its name from Automated Imaging Association to just AIA, and adding the tagline "Advancing Vision + Imaging."

“We’ve spent the last 18 months developing our vision of where AIA, our members, and the vision and imaging industry as a whole are headed in the future,” says Jeff Burnstein, AIA’s president. “A key component of this effort was getting input from our members in focus groups and through in-depth surveys, as well as one-on-one conversations. We see the technology extending to every corner of the globe and into every industry, well beyond the confines of the factory. So, we refocused our priorities, invested in new activities and staff resources, and changed our name from the Automated Imaging Association to just AIA, adding a tagline that clearly states our mission: ‘Advancing Vision + Imaging.’

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