Alfred Kärcher GmbH & Co. KG is a global leader in the field of cleaning technology. Their innovative cleaning products are manufactured in Baden-Württemberg, continuously improved, efficiently marketed and have provided the company with continuous, organic growth. Today, almost 60 years after the invention of the European hot water high-pressure cleaner, the family company from Winnenden is synonymous with what is probably its most successful product in the commercial and private sectors. Many customers therefore often ask for a “Kärcher” when they are looking for a high-pressure cleaner in a do-it-yourself (DIY) store. Customers immediately identify “Kärcher” systems as soon as they see a selection of different cleaning systems. The compact, appealing design of the ergonomically optimized yellow high-pressure cleaners with the black components are instantly recognizable as Kärcher products. Both colors, especially the yellow, are an important recognition feature for Kärcher cleaning machines.

 …