Ihave studied systems dynamics modeling for three decades. What I’ve experienced first-hand is that when you establish several key core values, you can create an entire self-replicating system for your organization.

I experimented with this idea first with Cheetah Learning, where our three core values are “Best Friend Customer Service” (i.e., treat everyone as you would your best friend), “WOW ’em” (elegant delivery with extraordinary results), and “Be a Cheetah” (get things done fast, wherever you are, with whatever you have handy). It’s been a fascinating 15-year success story creating the system of Cheetah Learning with these core values and watching how they continue to self-replicate through every part of the operation.

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