Should every company be striving for the type of strategic advantage that has become the hallmark of Amazon, Google, and Facebook? For sure, in the tech world, it’s hard to imagine success without quick and continuous technology improvement. What about your world?

Whether you sell information or cremation, the common thread for success is sustaining an advantage. The means to this aren’t limited to technology breakthroughs. There are all sorts of strategies and cultures that can bolster and sustain a company’s supremacy.

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