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Would You Like Coffee With Your Muda?

Starbucks (and others) must avoid mixed messages when it comes to value

William A. Levinson
Mon, 05/23/2016 - 13:49
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Colonel Paul M. A. Linebarger’s authoritative Psychological Warfare (Infantry Journal Press, 1948) defines propaganda as any planned communication with the  purpose to influence behavior, but this definition is actually too narrow. Propaganda consists of any action or communication, whether planned or unplanned, that influences attitudes and behavior.

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