Uncertainty often pushes manufacturers to slow down. Orders fluctuate, budgets tighten, and “wait and see” becomes the default strategy. But a growing number of companies are taking the opposite approach, using slowdowns as windows to invest in digitalization and automation.  

Hexagon’s 2025 “America’s State of Manufacturing Report” shows that while 52% of manufacturers are hiring cautiously, 53% are increasing investments in automation. This isn’t about lavish spending; it’s about necessity. Skills shortages, supply chain volatility, and outdated technology are proving far riskier than moving forward, especially when 72% of manufacturers say outdated tech is hurting their ability to attract and retain talent, and only 8% believe they are reskilling effectively. 

Why now, not later?

Delaying change until markets stabilize feels safe, but disruption isn’t on pause and neither are customer expectations. Shrinking lead times, rising quality demands, and pressure for better visibility into production make standing still a costly choice. 

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