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Drifting Isn’t a Strategy

8 steps to stay on course in turbulent times

National Historical Museum of Sweden (NHM) / Unsplash

Maartje van Krieken
Thu, 07/03/2025 - 12:03
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The storm isn’t coming: It’s already here, and many leaders are realizing they’re sailing without instruments. The current business climate is a storm of volatility, uncertainty, complexity, and ambiguity. Strategic plans become outdated overnight. Decision-making feels like a risk. And yet standing still isn’t an option. Leaders are under pressure to keep moving while everything keeps shape-shifting.

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You’re not alone. Research shows:
• Two-thirds of executives struggle to make decisions fast enough during volatile times.
• 70% of business transformations fail, often due to misalignment and unclear direction. And that was in the “old world.”
• Half of leaders admit to delaying decisions when markets become unstable.

 …

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