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Published: Monday, March 20, 2023 - 11:00 (ZEISS: Oberkochen, Germany) -- ZEISS has acquired the shares of the joint venture tooz technologies, which was founded together with Deutsche Telekom in 2018. ZEISS is thereby responding to the large, growing market potential in the fields of augmented reality (AR) and virtual reality (VR) glasses. Until now, each partner held 50 percent of the shares in the startup, which develops high-tech optics in the area of augmented reality. ZEISS and Deutsche Telekom pooled their expertise in the fields of optics, optoelectronics, and connectivity—three critical factors for realizing market-ready smart glasses. This has proved a success, as evidenced by the development of seamlessly integrated complete solutions for smart glasses over the past years. “In a challenging and exploratory technological environment, we have achieved all the goals and milestones that we set together with ZEISS and Deutsche Telekom,” says Kai Ströder, CEO of tooz. “Now is the right time to focus on the unique selling points: serial production and visual correction in imaging systems. We will also retain our startup organization as part of the ZEISS Group to remain agile in this complex and dynamic technological race.” As the ZEISS Group’s AR/VR competence center, tooz will further drive the development and integration of optics for augmented reality products completely independently. In the future, tooz will also equip optical systems from other manufacturers of AR/VR optics with prescription lenses to place products with an integrated prescription on the global markets. Gerrit Schulte, head of ZEISS Ventures, says, “tooz covers specific competencies and technologies for design, engineering, and manufacturing processes which complement the existing capabilities at ZEISS quite well. tooz will benefit in particular from production and process know-how and the significant experience in the approval of medical optics, and will be better positioned on the international market in the future.” Smart glasses, AR, mixed reality, and VR will become part of daily life for commercial applications, but also—and especially—for private use. Due to an increased demand internationally for personalized visual correction, an AR optic with a prescription is an essential customer requirement. The integration of tooz in the ZEISS Group addresses this market need and puts tooz in a stronger starting position. Quality Digest does not charge readers for its content. We believe that industry news is important for you to do your job, and Quality Digest supports businesses of all types. However, someone has to pay for this content. And that’s where advertising comes in. Most people consider ads a nuisance, but they do serve a useful function besides allowing media companies to stay afloat. They keep you aware of new products and services relevant to your industry. All ads in Quality Digest apply directly to products and services that most of our readers need. You won’t see automobile or health supplement ads. So please consider turning off your ad blocker for our site. Thanks, For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.ZEISS Ventures Acquires tooz technologies
Tapping tooz for AR/VR competence center
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