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Innovation

New Steel Fold-Out Merchandisers Ship Flat, Pop Out in 2 Minutes

Sustainable materials designed to be reused and restocked again and again

Published: Wednesday, November 1, 2023 - 10:58

(Testrite Visual: Hackensack, NJ) -- Testrite Visual, manufacturer and innovator of visual display solutions, has announced the launch of its new line of patented steel fold-out merchandisers for point-of-sale marketing.

Brands spend millions of dollars each year on visual displays to showcase their products. Many of these displays are bulky to ship, made from unsustainable materials, or constructed from cardboard that degrades quickly. Now, Testrite has harnessed a folding steel display technology that will wow visual merchandisers, brands, and most of all, their customers.

Starting from a patented European design, these are high-quality steel merchandisers that ship flat, are deeply branded, and are designed to be reused and restocked again and again. In addition to visual impact, these displays are made with recycled materials and built to last, providing sustainability instead of constantly replaced displays.

Benefits include:

• Ships flat, cost-efficient shipping; 50 displays per skid
• Unfold and set up in 2 minutes; no special tools required, associate-friendly
• Five times as much graphic space as typical merchandisers
• Can hold heavy merchandise, such as wine cases
• Rebrandable with store associate-friendly graphic changeouts
• Designed to be reused and restocked again and again
• 100% steel construction, made with 60% recycled material
• U.S.-made, arrives at stores fast

“This product has proven itself in the European market,” says Testrite president Jeffrey Rubin. “We are excited to help brands design revolutionary new merchandising displays.”

Testrite’s new fold-out merchandisers offer a stylish and sustainable solution that will help brands save money and stand out from the competition. To learn more, visit www.testrite.com.

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For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.