(IBM: Armonk, NY) -- IBM has launched the industry’s first consulting organization dedicated to helping clients realize the transformative value of cognitive business.

IBM Cognitive Business Solutions extends the exclusive cognitive leadership of IBM Watson and the company’s established market leadership in business analytics. The new practice draws on the expertise of more than 2,000 consulting professionals spanning machine learning, advanced analytics, and data science and development, supported by industry and change management specialists to accelerate client journeys to cognitive business.

Cognitive represents an entirely new model of computing that includes a range of technology innovations in analytics, natural language processing, and machine learning. Industry analyst firm IDC predicts that by 2018, half of all consumers will interact regularly with services based on cognitive computing.

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