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Innovation Is About Finding and Discovering

Most people are paid to do what they know, not to search for what they don’t

You may need to find new people who are willing to explore and discover when everyone else says they’ll sail off the map.

Jeffrey Phillips
Tue, 04/25/2017 - 12:02
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Ihave been thinking a lot about the challenges that midsized and larger companies face when trying to do more innovation. It’s not a secret that they need to do more innovation; everyone knows this. It’s not really a secret what innovation is, or what the potential benefits might look like. We’ve seen the results of good innovation in the marketplace. It’s not that people are stupid and don’t understand how to innovate, although many are more comfortable with existing methods and tools, and haven’t been trained in new innovation tools or perspectives. But training and tool introduction isn’t a major barrier.

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No, the recurring theme of failing to innovate in a corporate setting has more to do with the failure to find things and discover things. I’d like to address what you need to find and discover, because if we can name the barriers or challenges, we may be able to eliminate them and accelerate innovation.

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