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Organizational Data: The Silver Lining in the Covid-19 Cloud

Remote working has produced a data boom that could revolutionize organizations—if they know what to do with it

Phanish Puranam
Julien Clément
Tue, 12/15/2020 - 12:02
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Covid-19 has dealt most businesses a heavy blow, but the pandemic has at least one under-acknowledged upside. By moving organizations from the office into the virtual space, the pandemic has cracked open a treasure trove of data that can be used to streamline and optimize how organizations operate. We wrote a (free) ebook to help you capitalize on it.

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The inner workings of organizations used to be largely invisible. Before many of us started working from home, pivotal decisions were made around a conference table, at a restaurant over lunch, or even in the lift—where interactions are hard to track. But virtual work, largely conducted via digital platforms such as Zoom and Microsoft Teams, makes the intangible concrete. Chat logs, video recordings, and activity trails on collaborative projects form a comprehensive, real-time record of organizational activity, offering managers new levels of insight into everything from employee morale to how informal ties among employees affect the outcomes of business decisions.

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