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If Pandemic Productivity Is Up, Why Is Innovation Slowing Down?

Research shows creativity happens through collaboration, but remote workers find it hard to feel connected

Knowledge at Wharton
Wed, 02/10/2021 - 12:02
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A new study finds that productivity has remained stable or even increased for many companies that shifted to remote work during the coronavirus pandemic. However, innovation has taken a hit as both leaders and employees feel more distant from each other.

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Businesses tend to spend less money and take less risks during uncertain times, but researchers also attribute the current innovation deficit to the difficulty with collaboration that often comes with working from home. Videoconferencing and instant messaging apps can’t perfectly replicate the dynamics of being together in the same room, hashing out ideas, and feeding off the energy of co-workers.

“It’s a challenge to feel connected, confident, and communicate effectively with the team, and we know from a lot of research that creativity and innovation largely happen through collaboration,” Wharton management professor Michael Parke said during a segment of the Wharton Business Daily radio show on SiriusXM.

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