(Propel: Redwood City, CA) -- Propel, creator of the first product value management (PVM) platform to transform how manufacturers develop, launch, and service products, has announced availability of model context protocol (MCP).

Propel is the first product life cycle management (PLM) vendor to deliver MCP for production use. Propel MCP establishes a direct connection between enterprise AI platforms and live product data in Propel, enabling manufacturers to put AI to work on real-time product decisions. Propel MCP enables users to expand their access to product data directly from their preferred AI clients/tools with the same security and governance that they’ve defined in Propel.

For manufacturers, this means the AI tools enterprises that are already deploying can query live product records inside Propel with accurate, timely answers about product data. Additionally, Propel can reach out to the external systems and data sources manufacturers already depend on, connecting to third-party MCP servers for supplier intelligence, component data, and ERP records, and bringing that live information directly into product decisions inside Propel.

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