Every industry has blind spots. Sometimes the problem is not a lack of expertise, or even information, but of connection.

While in Austin, Texas, at a recent Octave Live OnTour event, sitting in a large room filled with people from different industries, different methods, different states, different companies, one thing became immediately apparent to me: Despite their differences, they were wrestling with many of the same problems. One of the problems? Connecting meaningful and accurate data to fill in the quality gaps.

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