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AI and Jobs: Are Companies Prepared for the Workforce Revolution?

Three words—reskill, rehire, re-create—could define organizations’ response to the AI disruption

Nguyen Dang Hoang Nhu/Unsplash

Andy J. Yap
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Phanish Puranam
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Victoria Sevcenko
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Tue, 06/09/2026 - 12:02
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Away from the dire headlines of Big Tech layoffs, the real picture of how organizations are dealing with the AI tidal wave remains anyone’s guess. What’s clear is that organizations face hard questions that, if addressed poorly, could destabilize the very foundation of their existence: their workforce.

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In the second installment of our AI & Jobs special, INSEAD professors examine the challenge from the organizational perspective. Read on to find out how to manage skill distribution as tasks evolve, why employee trust is as strategically important as the technology itself, and why the entry-level pipeline problem may require intervention that no single company has the incentive to solve alone.

Reskilling’s advantage over rehiring

Andy Yap, Associate Professor of Organizational Behavior

Many leaders approach AI adoption as a technical rollout. But on the ground, people are more worried about the technology’s effect on their role, status, and prospects.

 …

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