PhRMA Expands Campaign on Risks of Prescription Drug Importation

Published: Tuesday, July 26, 2005 - 22:00

The Pharmaceutical Research and Manufacturers of America recently launched an advertising campaign aimed at America’s senior citizens about the safety risks of importing prescription drugs from foreign countries. The campaign includes the launch of a new Web site, www.buysafedrugs.info, which acts a clearinghouse for information about prescription drug importation. PhRMA is advertising the site on search engines and blogs, and it has received 300,000 hits since its launch on June 21.

When politicians talk about importing drugs from Canada, they never tell you that the drugs, in reality, could be coming from countries like Pakistan, Thailand, South Africa, Latvia and Estonia,” says Ken Johnson, PhRMA senior vice president. “There’s a growing body of evidence that importation schemes threaten public health, and Americans need to understand the dangers associated with importation and learn about alternatives to taking these unnecessary risks.”

PhRMA’s new Web site also details safe, legal alternatives to importation and includes information about the pharmaceutical industry’s recently formed Partnership for Prescription Assistance, which matches those in need to programs that provide medicines for free or at reduced costs.

PhRMA represents research-based pharmaceutical and biotechnology companies in the United States.

For more information, visit www.buysafedrugs.info.

Quality Digest does not charge readers for its content. We believe that industry news is important for you to do your job, and Quality Digest supports businesses of all types.

However, someone has to pay for this content. And that’s where advertising comes in. Most people consider ads a nuisance, but they do serve a useful function besides allowing media companies to stay afloat. They keep you aware of new products and services relevant to your industry. All ads in Quality Digest apply directly to products and services that most of our readers need. You won’t see automobile or health supplement ads.

Our PROMISE: Quality Digest only displays static ads that never overlay or cover up content. They never get in your way. They are there for you to read, or not.

So please consider turning off your ad blocker for our site.

Thanks,
Quality Digest

About The Author

Quality Digest

For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.

Search

Quality Digest