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Quality Digest
Published: Tuesday, May 23, 2006 - 22:00 “The purpose of the panel is to provide transparent, unbiased analysis of the industrywide progress made in improving direct-to-consumer advertising consistent with the new guidelines,” says Billy Tauzin, PhRMA president and CEO. “America’s pharmaceutical research companies are committed to providing valuable information to consumers, which will then allow patients and providers to make better health care decisions.” The independent review panelists are: Lawrence “LB” Brown, assistant professor of health science administration at the University of Tennessee’s Department of Pharmaceutical Sciences; James G. Jones, a physician,professor and chairman emeritus in the Department of Family Medicine at the East Carolina University School of Medicine; Nancy J. Sharp, founding executive director of the American College of Nurse Practitioners; and Lucille Perez, a physician and president of the National Medical Association. For more information, visit www.phrma.org/dtc. Quality Digest does not charge readers for its content. We believe that industry news is important for you to do your job, and Quality Digest supports businesses of all types. However, someone has to pay for this content. And that’s where advertising comes in. Most people consider ads a nuisance, but they do serve a useful function besides allowing media companies to stay afloat. They keep you aware of new products and services relevant to your industry. All ads in Quality Digest apply directly to products and services that most of our readers need. You won’t see automobile or health supplement ads. So please consider turning off your ad blocker for our site. Thanks, For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.PhRMA Appoints New Panel Members
The Pharmaceutical Research and Manufacturers of America (PhRMA) recently announced four new members of its Guiding Principles Independent Review Panel.The new panel will review trends in direct-to-consumer (DTC) advertising as they relate to PhRMA’s voluntary Guiding Principles on Direct to Consumer Advertisements About Prescription Medicines. The principles were approved by PhRMA’s board of directors in July 2005 and became effective in January.
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