(Propel Software: Santa Clara, CA) -- In a new survey, Propel Software, creators of the first product value management (PVM) platform, found that 55% of Americans would “break up” with a brand if they discovered it wasn’t eco-friendly.

The survey, commissioned by Propel and conducted by OnePoll, discovered 68% of adult males and 55% of adult females say eco-friendly products or causes are important when they make purchasing decisions. It also found that 44% feel more emotionally invested in companies that follow/demonstrate sustainable business practices.

The poll of 2,000 U.S. adults revealed that Americans will spend 33% more on green products in 2024 than in 2023. Consumers plan to spend an average of $12,000 on eco-friendly products this year, up from the reported $9,000 in the past year, on sustainable products including electric cars, household cleaners, small and large electronics, and appliances.

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