Being a customer experience (CX) professional is hard enough; misinformation just makes our work more challenging. Misinformation or confusing information by a person with a ton of followers and a ton of influence makes our work even more challenging.

Recently, Seth Godin published a post on his site titled “Sneaky Surveys (and Push Polls).” I’m a big Seth Godin fan, but this post made me pause. As of today, it’s already received almost 4,000 likes (stars) on his site. In his post, he makes six points about surveys. I’ll address each one.

Open access online surveys

His comment on this topic is: “All open access online surveys are essentially inaccurate, because the group that takes the time to answer the survey is usually different from the general public.”

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