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Enhancing Internal Communications

Co-workers are paying attention to this engaging approach to being informed

Knowledge at Wharton
Wed, 05/08/2013 - 10:07
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How do you communicate with 5,000 employees across 17 countries in a simple yet effective and compelling way? This was a question that Jovina Ang had to answer back in 2010, when she joined Microsoft Services Asia as marketing communications director.

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It was around that time that the organization also welcomed a new vice president, and so it was especially incumbent upon Ang to quickly nurture working relationships between the organization’s new leadership and its staff.

The task was daunting insofar as Microsoft Services Asia—the division concerned with information technology consultancy and support—is spread across a vast and diverse region, including countries like Japan, India, and Greater China.

Furthermore, employees were, on the average, receiving some 200 emails per day. It was not unimaginable that a mass, corporation-wide email would be left untouched and unread by most employees.

 …

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Comments

Submitted by umberto mario tunesi on Mon, 05/13/2013 - 19:31

Communication at War

I recommend reading Victor D. Hanson's "The Soul of Battle" as a key input to communication processes. Hanson emphasizes the "soul" aspects of communication, instead of "techniques": we are all too used to communication techniques and their tricks, so that we pay less and less attention to them, making such techniques obsolete and almost useless. It's high time for communication consultants to leave the shining meeting rooms, roll up their sleeves, wear a blue working dress and HUMANLY talk to the shop floor people. To the extent the consultants are human ... 

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