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Building a Company on Values

Do your actions match your intentions?

Akhilesh Gulati
Wed, 11/07/2012 - 15:55
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Jerry, the president of a company that manufactured precision machine parts, noticed that the business environment had changed dramatically during the past four years. Although his company had done reasonably well in the aerospace industry, customers were taking longer to make buying decisions. When customers did commit to making purchases, they placed smaller orders and pushed for rock bottom prices.

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Competitive pressures were felt throughout the company. Jerry was busier than ever meeting with customers, old and new, and trying to showcase products and services to domestic and international prospects. At the same time he was also trying to reduce costs, improve processes, provide innovative solutions, and motivate employees. As president, Jerry’s challenge through this changing customer behavior and the associated employee frustration was to ensure that his actions were consistent with his intended strategic direction and corporate mission.

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Comments

Submitted by umberto mario tunesi on Thu, 11/15/2012 - 19:17

Pandora's Box

Well, Akhilesh, you really opened it: Shakespeare would have probably re-worded the dilemma: "to be and die or to change and survive?". Mother Nature has no doubt, instead. Thorwald Dethlefsen writes that any crisis is a sign of malady, and that it has to be used to cure the living being; malady is no sin according to him, but a sign, a warning. Not naturally but culturally, people resist change, and most Change Management philosophies are all but effective: as I commented to Bill Lee, we must be one-to-one, peer-to-peer with our people, and run the same path to Change. If the Top doesn't SWEAT TOGETHER WITH the Bottom, there'll never be nor change, neither Improvement. Thank you.  

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